Singapore Airlines is the national air carrier of Singapore, based at Changi Airport. This Star Alliance member is known for its iconic branding with the Singapore Girl and consistent livery design forever. It maintained a 5-star rating and often achieved the world’s best airline title conferred by Skytrax. SIA is a user of a mixed fleet between Airbus and Boeing, which involves the A350, A380, Boeing 737, Boeing 747 Freighter, Boeing 777, and Boeing 787. Its subsidiaries include, among others, Scoot and SIA Engineering Company, which conducts MRO work across several countries.
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Social Media Executive Job Description:
The successful candidate will be part of the Public Affairs Department, Corporate Planning Division. As a Social Media Executive, you will join a team of highly dynamic individuals in engaging our customers (both existing and new), and serve as a spokesperson to grow advocates of SIA on the Airline’s social media platforms as well as across the social web.
Social Media Executive Responsibilities:
- Influence positive public perception through online customer engagement
- Provide touchpoint for customers to share feedback on Singapore Airlines’ products and services and have their queries answered
- Vetting of daily social media posts
- Analyse social data and provide insights to key Business Units
- Community management of Singapore Airlines’ social media channels including Facebook, X, Instagram, LinkedIn, TikTok, and YouTube. This includes responding to day-to-day queries and interactions with fans in a timely manner
- Finding new ways to surprise and delight customers so as to build brand loyalty
- Sentiment monitoring of key issues or campaigns, as well as analysis of social media data and share learnings so as to improve Singapore Airlines’ products and services and customer experience
- Stay up to date with current social media trends
- Any other duties as assigned
Qualifications and Requirements:
- A Bachelor’s degree in Mass Communications or a related field.
- At least one to two years of working experience in communications, public relations or social media. Fresh graduates are also welcome to apply.
- Experience with major social media management platforms and social analytic tools will be an advantage.
- Strong verbal and written communications skills.
- Data analytical skills.
- Able to read in between the lines and think outside of the box
- Able to size up situations and identify issues or service lapses quickly.
- Comfortable working independently, able to multi-task and think on your feet with minimal guidance.
- Highly motivated and find satisfaction in turning around negative experiences into positive ones for our customers.
- Possess natural warmth, empathy, teamwork, conscientiousness, and a high level of emotional intelligence.
- Good understanding of social media community management and SIA’s operational matters as well as the Company’s position on key issues.
- Comfortable working on 12-hour shifts to ensure 24/7 monitoring of the social platforms.
Airlines thank all candidates for your interest in Singapore Airlines and regret that only shortlisted candidates will be notified. For more information about this job, contact us.
